The Challenge
Showcase new spring/summer flavors—Caribbean Jerk, Mediterranean Herb, and Mexican Street Corn—alongside everyday products demanded a creative, cohesive concept. The goal was to maintain brand standards while adding a touch of fun and playfulness.
The Solution
We developed the "Destinations" concept, transporting customers to vibrant locales for the new international flavors while showcasing familiar settings like picnics and road trips for everyday products. This theme seamlessly blended big and small destinations, creating an immersive and joyful catalog experience.
The Results
The catalog drove consistent sales growth, upheld brand standards, and infused each page with joy and a playful touch. It showcased new designs and flavors, reinforcing Poppy's reputation for innovation and delighting customers with every page turn.
