The Challenge
Establish credibility and gain the trust of small business owners and creators in a crowded market saturated with existing platforms and resources. The team had to overcome skepticism, differentiate Meta Elevate from competitors, and demonstrate the platform's unique value proposition as it relates Black and Latinx communities.
The Solution
To address these challenges, the Griffin and the Meta Elevate team devised a multifaceted strategy aimed at building awareness, establishing thought leadership, and fostering trust among the target audience.
The Results
Through a well-executed marketing strategy, thought leadership initiatives, user-centric design, and vibrant community engagement, we have helped Meta Elevate successfully positioned itself as a leading platform for small business owners and creators Black and Latinx communities
Meta + Adobe Partnership - copy and image development
Meta + Visa Partnership
Meta Elevate Latin Heritage Month
