The Challenge
Google Pay faced intense competition in the digital payment market, adoption barriers, and the challenge of building trust among users regarding the security of their financial information.
The Solution
We implemented a comprehensive marketing strategy and creative rollout to build awareness and generate interest in the platform. This included targeted online and offline campaigns, strategic collaborations with retailers, and educational content highlighting the benefits, security concerns, and ease of using Google Pay.
The Results
Widespread user adoption, expanded merchant acceptance, and a loyal user base through effective marketing, user-friendly design, and strategic partnerships.
250K US retailers utilizing GPay signage
234 countries and territories worldwide
1B+ tap & pay transactions per year
London Underground takeover
Google Pay + Burger King (co-marketing templates) for emails, ad units, "spot" stickers, and app elements
