The Challenge
Google Ads’ P2 team - a series of Google Ads sub-brands - wanted to increase client engagement and awareness of new product rollouts, updates, and events.
The Solution
Leveraging our Google brand expertise, we developed a cohesive series of logos, brand/comms guidelines, iconography, email newsletters, and events collateral that all align with the Google Ads umbrella brand.
The Results
The strategy of recurring email drops - specific to each sub-brand - with a clear hierarchy of information, feature modules, and customized content resulted in a 35% increase in click-through rates (average across all drops).
