The Challenge
Google's Global Business Organization (GBO) drives revenue growth for Google's ad products and services. The team wanted to boost product engagement via internal/external comms.
The Solution
Leveraging our Google brand expertise and product analysis, we crafted a brand name, guide, comms guidelines, iconography & email newsletter reflecting the quality of Google’s advertising solutions.
The Results
The strategy of recurring email drops with a clear hierarchy of information, feature modules, and iconography allows the GBO team to effectively communicate with advertisers, agencies, and partners around the world to help them achieve their marketing objectives using Google's advertising solutions.
