The Challenge
Raise awareness and generate interest in Google’s delivery service, Google Express. Drive customer acquisition and increase usage of the platform. Establish Google Express as a reliable and convenient shopping solution.
The Solution
Employed a range of strategies including comprehensive online advertising across various digital channels, influencer partnerships to amplify the message, promotional campaigns and discounts to drive adoption, and co-marketing initiatives with retail partners for expanded reach.
The Results
Google Express successfully addressed the challenge of meeting customers' demand for fast and convenient online deliveries. By positioning itself as a leader in the delivery space, Google Express made a significant impact on the industry, setting new standards and driving market competition.
Homepage product photoshoot
Various direct to consumer emails photoshoot and product photography
Influencer photoshoot and product photography
Promo banner ads with product photography
Magazine spread in select areas.
Cobranded direct mail with photography
Holiday insert with custom 'chute illustration
Mother's Day direct mail with custom 'chute illustration
Promo insert with photography
