Why wait for the event to start having fun? Instead of a standard email invite to Yahoo’s annual Oktoberfest event, we developed custom mugs and big bushy mustache event flyers. Flyers were die cut to create a wearable mustache - all of the event details were there, but the main message was to come ready for a good time. Posters followed the theme and stood out in the campus clutter. The event was a huge hit and folks had a lot of fun showing off their ‘staches.