Data sells. Ok, maybe not. That's why Think Insights came to us to get the word out about this crucial marketing resource. Our aim was to create awareness and enthusiasm while telling a story. We played with user perceptions and experiences to ask them to rethink what they know and turn to Think Insights to get the data. Think Insights liked working with our team so much, they stayed with us for a series of campaigns that were visually engaging, funny and, most importantly, got results.